4 must read tech stories -- holograms won’t just be for sci-fi movies thanks to AR

AR is making Star Wars-like holograms a reality

In 1977 audiences were wowed by the first Star Wars film -- which, amongst its many futuristic imaginations, featured a holographic message from Princess Leia to Obi-Wan Kenobi. Fast forward 40 years and augmented reality is close to making holograms a reality. AR could soon be able to visualise the person you’re speaking to over the phone in life-sized 3D next to you in the room. Read more

How pharmaceutical companies can use AR

More and more pharmaceutical companies are considering how AR in healthcare can play an important role. Augmented reality is proving particularly useful in helping patients understand their medical conditions, whereas previously they had to rely on pamphlets and other 2D information. AR can also visualise medicinal products in 3D, helping consumers quickly understand important information on the labels of over-the-counter medications. Read on for more use cases for AR in healthcare. Read more

Augmented reality as a storytelling tool is limited only by the imagination
Marketing Interactive

Augmented reality allows brands to create completely unique marketing experiences. And in today’s world, where consumers value experiences over products, this is hugely important. The storytelling potential of AR is limited only by the creator’s imagination -- for instance, brands could transport customers back to the year the company was founded to tell their story and introduce their products in a more authentic way. Read more

Become an AR/VR expert with this glossary
VR Focus

Looking to delve deeper into the mechanics of augmented reality and virtual reality? Once you’ve nailed the difference between AR and VR, check out VR Focus’ roundup of useful tech terms used to describe how the technologies work. For instance, do you know the difference between inside-out and outside-in tracking? Or what LBE stands for? Read on to find out. Read more