WebAR Performance Optimisation: The Complete Developer Guide
Learn how to optimise WebAR experiences for mobile performance in 2026. This blog covers 3D assets, textures, loading strategy, tracking,…
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Latest posts and news from the world of Blippar
How WebAR actually works (Camera, SLAM and WebGL explained)
This guide explains the full stack: camera access, SLAM tracking, WebGL rendering, and the browser APIs that tie it all…
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Why Heritage Projects Need Adaptive Digital Frameworks
From a solution design perspective. By Wagner Evora And Moe Miah The project began with a dedication to New York…
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Unique Partnership Brings Immersive Technologies to Conservation and Heritage.
The Lower East Side Jewish Conservancy has spent decades preserving the sacred sites, synagogues, and stories of one of New…
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No app required: Why web-based AR is now the default choice for brand campaigns
The biggest friction point in augmented reality has never been technology. It's been the app store. For most of the…
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WebAR glossary: Key terms every brand & agency should know
Augmented reality has its own vocabulary. In this article, we explain the core WebAR and AR terms you'll encounter in…
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Best WebAR platforms for agencies (2026)
Choosing the right WebAR platform is one of the most important technical decisions an agency can make. In this article,…
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