Blippar in the News - One Of The Most Disruptive Tech Companies In The World Has Roots In A Slum In Delhi

One Of The Most Disruptive Tech Companies In The World Has Roots In A Slum In Delhi
YourStory

Ambarish Mitra describes his past and beliefs, and how this has helped to build one of the most disruptive tech companies in the world. He's a champion for gender equality - as a 19-year-old, he created Womeninfoline, one of India's early online communities for women, after being inspired by the strong role that women played in his family for generations. Read more

Bringing Augmented Reality To Main Streeet
CNBC

“Discovery using your camera is a behaviour where it is almost as if the universe gives you something that you didn’t know that you were looking for.” Our CEO, Ambarish Mitra, discusses augmented reality, whether it has a place in our daily lives, and the impact Pokemon GO has on the industry. Read more

Porsche Adds Interaction To Print Campaign
MediaPost

Porsche has partnered up with Blippar yet again to provide an interactive print ad for the 718 Boxster. Incorporated in Outside Magazine, it aims to fulfill the needs of those whom seek exciting adventures, and to celebrate “those who believe driving should be fun and that with the right car, the right road can be a playground.” Read more

Is ‘Brand Engagement’ A Meaningless Metric?
Marketing Week

Research shows that nearly four out of five marketers use ‘engagement’ as a metric to prove return on investment, whereas only a minority of senior leaders place much magnitude on the term. Omaid Hiwaizi addresses this topic, and how to turn engagement into something valuable. Read more