Blippar partners with Arabian Business Machines.

On this auspicious day of Eid al-Fitr, the leading augmented reality technology company Blippar has announced its strategic partnership with Arabian Business Machines (ABM) - part of the Olayan Saudi Holding Company (OSHCO).

This collaboration is set to bring world-class AR technology solutions to the forefront of the Saudi Arabian market, marking a significant milestone in the region's digital transformation journey.

Commenting on the alliance, Ghazi Alotaibi, General Manager at ABM said: “We are delighted to partner with Blippar. This strategic partnership not only marks a pivotal moment in the advancement of augmented reality within Saudi Arabia but also symbolizes a leap towards realizing the immense potential of digital transformation in the region. As we embark on this journey, we remain committed to empowering our clients with the tools and insights necessary to navigate this new digital frontier.”

Echoing the sentiment, Preet Prasannan, CEO & CTO of Blippar said: “We are extremely excited with the opportunity to collaborate with ABM to create world class XR projects in Saudi Arabia. After making great strides across the globe over the last decade and a half, the Middle East, and especially Saudi Arabia, have become a key market focus for us. With ABM’s strong lineage, culture fit, and massive reach in this market, combined with our leading technology, we are ready to disrupt the brands and business ecosystem.”

By leveraging the strengths of both companies, including Blippar's innovative AR technology and ABM's extensive market reach in Saudi Arabia, this partnership is poised to empower brands and businesses with the ability to deploy cutting-edge immersive experiences for consumers. Furthermore, it will enable enterprises to meet their digital transformation objectives more swiftly and efficiently through advanced immersive content creation tools. This collaboration represents a unique blend of global technological prowess and local market insight, ensuring that businesses in Saudi Arabia can harness the full potential of AR and VR technologies to achieve unparalleled impact.