Blippar in the News: Ambarish Mitra's Journey

Journey of Blippar's CEO Ambarish Mitra
The Economic Times

"Blippar CEO Ambarish Mitra's favourite player in the current Indian cricket team is Mahendra Singh Dhoni. But this mere preference has something more to it — both have made it big from small cities, are unconventional in approach and love experimenting and taking risks." Read More

The Rise of VPUs: Giving Eyes to Machines
Digit

"Computer Vision is a branch of computing that deals with processing and understanding real world elements and images. It is the technology behind myriad augmented reality apps that you see today (like Blippar, for instance). It's also important in intelligent drones and robots that can navigate around and interpret real world objects by themselves." Read More

Technavio Announces Top Four Emerging Trends Impacting the IT Spending Market in Australia
Business Wire

"Augmented reality is helping customers obtain information through mobile phone applications in the banking system. Print media and the fast moving consumer goods (FMCG) industry are also using augmented technology to increase their businesses. Pepsi and Heinz have tested augmented reality technology provided by Blippar." Read More