Blippar in the News: Poppy Appeal with AR
November 13, 2015
Blippar in the News: Poppy Appeal with AR
From a Slum in Delhi to a $45 Million Venture-Backed Startup
Inc.
"As he settled down to sleep, along with eight other people, on the floor of what would barely be considered a shack in a slum in Delhi, India, there were more than a few moments when Ambarish Mitra when didn't know whether he'd earn enough selling tea and magazines the next day to eat dinner that evening." Read More
Newspapers Embrace Augmented Reality to Support Poppy Appeal
PrintWeek
"Nine national newspapers have added augmented reality to their mastheads in a fundraising link-up between them, The Royal British Legion and Blippar. The Times, Daily Express, i, Daily Telegraph, Daily Mail, Daily Star, Daily Mirror, Evening Standard and Metro launched the campaign to boost awareness of Remembrance Sunday, on 8 November, and Armistice Day, tomorrow (11 November), and to encourage donations to the The Royal British Legion’s annual Poppy Appeal." Read More
See Also:
Newspapers Support Poppy Appeal Using Augmented Reality
VRFocus
Newspapers Project Augmented Reality Red Poppies to Commemorate War’s Many Casualties
PSFK
"Ambarish Mitra, CEO of Blippar, talks about his company's camera which facilitates augmented reality and his predictions for the future of the technology." Read More
Ambarish Mitra Interviewed by Finnish Newspaper
Helsingin Sanomat
Blippar's CEO Ambarish Mitra shared his journey from a Delhi slum to founding a successful venture-backed startup with Helsingin Sanomat, a newspaper based in Finland. The text of the article is in Finnish but you can see a video interview with Rish in English. Read More
VIDEO: Blippar - Bridging the Gap Between Physical and Digital
FIPP
"Platforms such as Blippar - and image recognition technologies of its type - are helping assist publishers in the transition from the physical magazine itself, to actually deliver digital content in a seamless and effortless way. These are the words of Stephen Shaw, Visual Publications Product Manager for Blippar, who at FIPP's World Congress last month, gave a demonstration of this augmented reality." Read More
We'd Rather Become the Next Microsoft, Google Than Sell: Blippar's Arnav Ghosh
The Economic Times
"Blippar, the advertising vehicle that enables brands to bring products to life through its app, is slowly revolutionising the way consumers interact with brands all through the power of image recognition and augmented reality technologies. Gone are the days when marketers were obsessed with QR codes; brands are now jumping upon the augmented reality bandwagon by the dozen." Read More
