Blippar in the News: Rugby World Cup

Cross-Media First for Rugby World Cup
PrintWeek

The Rugby World Cup – which starts today – will provide a unique opportunity to measure the effectiveness of cross-media engagement combining print and digital media. Read More

How Augmented Reality Can Drive Engagement and Monetization for Publishers
Talking New Media

Fashion publishers are facing the constant challenge to drive reader engagement and identify new monetization opportunities, but it’s not all doom and gloom for the print industry: publishers are reviving their businesses by implementing innovative and creative technologies that drive user engagement and loyalty. Read More