Life after Metaio? Meet Blippar, your new augmented reality home

Apple’s recent acquisition of augmented reality start-up Metaio says tremendous things about the faith tech and corporate giants have in augmented reality. Our CEO penned a feature in Media Week discussing the long-term consequences of the deal, but what does it mean, more immediately, for Metaio clients now looking for alternative AR solutions?

Well, it means they need to meet Blippar.

Blippar is the world’s largest visual discovery platform, using augmented reality and image-recognition technologies to turn images, objects and pages into immersive, interactive digital experiences (which we call ‘blipps’) when looked at through our free mobile app.

Blippar is a new way of discovering more about the world

There are two ways in which we offer blipps to brands, publishers, companies, educational & cultural institutions, and the world in general: Custom-made in-house, or DIY using Blippbuilder. Let’s take a look at how these routes differ…

Custom-made

If you’d like our superb, in-house tech and design teams to take control and build your entire Blippar campaign for you – and to the highest specifications possible - we’d be thrilled. Since 2011 we’ve partnered with clients including Cadburys, Coca-Cola, Pepsi, Maybelline, Nestle, Jaguar, Heinz, Sony, P&G and Unilever to turn their static products, packaging and marketing collateral into digital portals, offering their consumers everything from animations and free music to exclusive videos and mobile games.

A custom-made campaign means we take care of everything for you, from tech to creative to analysis of the rich resulting data.

Our recent custom campaign for Rugby World Cup 2015

Blippbuilder

Our easy-to-use DIY tool Blippbuilder lets you build your own impressive AR experiences into your brand’s or your clients’ collateral in just a few clicks.

Using our simple, drag-and-drop, web-based platform you can enable readers to buy products directly off your magazine pages; add 3D sequences, animations and videos to your packaging; fill your newspaper with additional image galleries; include interactive digital polls in your printed employee handbooks; add contextual web-links and informative PDFs to your art gallery’s paintings, or make your school’s textbooks digitally interactive.

Blippbuilder lets you build hundreds of different functions and animations into all your products and marketing, and we add new features to the platform regularly.

You can even complement your own Blippbuilder blipps with a custom-made blipp when a campaign requires Blippar’s most advanced features and animations.

Furthermore, we also offer special Blippbuilder support, training and accreditation for resellers wishing to use Blippbuilder; agencies, for example, wishing to create blipps for their own clients.

A video about how Blippbuilder can add AR to your brand

To speak to a member of the Blippar team personally about making your brand or your clients' brands blippable, fill in the Contact Us form on our website.