Blippar in the News: Blippar Turkey wins 2 Mixx Awards

Blippar Turkey wins two Mixx awards for Pepsi Pek Yakinada campaign Zehra Ohney

Congratulations to the Blippar Turkey team who won two Mixx awards for their role in Pepsi Turkey’s Pek Yakinda campaign. Blippar Turkey CEO Zehra Ohney writes about the event and what it means for the team on her blog. (N.B: In Turkish.)

Prince William the samurai blipps himself in Tokyo Daily Telegraph

The Duke of Cambridge visited Japan as part of UKTI’s Innovation is GREAT event, meeting with Blippar (for the second time) and blipping a customised marker which turned into a samurai avatar with his face. Read more on the Blippar blog and in the Times of Malta.

‘Context is king, content is queen’: Blippar CEO Ambarish Mitra at MWC15 Mobile World Congress

Blippar CEO and founder Ambarish Mitra spoke in Barcelona about the importance of contextual content, how products are a brand’s new media, and how Blippar is championing the new consumer behavior ‘visual browsing’. Read more on the Blippar blog.

Packaging Innovations 2015: Record numbers visit show Packaging News

Organisers of Packaging Innovations reported record numbers for February’s Birmingham NEC show, at which Blippar gave an insightful talk about how brands can turn their products into their most powerful media platforms. Read more in What They Think.