Baaa-rilliant! Exclusive Shaun The Sheep animation in blippable Radio Times
January 27, 2015
Baaa-rilliant! Exclusive Shaun The Sheep animation in blippable Radio Times
There’s a special woolly treat in store for readers of this week’s Radio Times: an exclusive Shaun The Sheep short animation.
The never-before-seen stop-motion short was created by Aardman, the Academy Award-winning animation studio behind Shaun’s TV series and a number of other acclaimed clay cartoons, including the Wallace And Gromit stories. Just like Shaun The Sheep, Wallace and Gromit was originally created by Aardman animator Nick Park.
The home screen within the Radio Times' Shaun The Sheep blipp
The mini-movie – shot to celebrate the UK release of the very first Shaun The Sheep movie on 6 February - is accessible only by blipping the front of the interactive Radio Times magazine using the free Blippar app.
Alongside the animation the blipp also features an image gallery of behind-the-scenes photographs from the film, the film’s official full-length trailer, the option to instantly subscribe to the Radio Times magazine, and the chance to read reviews of the movie. You can read more about the exclusive blippable animation on the Radio Times website.
Blipp this Radio Times cover to watch the exclusive Shaun The Sheep animation
But this isn’t the first time Radio Times, published by Immediate Media, has used Blippbuilder to make its issues digitally interactive. In fact, when it comes to using Blippar’s DIY platform to bring print pages to life on smartphones, tablet and wearables, the listings magazine has a pretty exemplary track record.
Speaking about our partnership with Immediate Media's title, Blippar Account Manager Alex Nicoll - who has assisted the Radio Times team with their Blippbuilder campaign since the beginning - said: 'The key to a great Blippar campaign is superb content, and Radio Times has a lot of that to go around. Whether it's Doctor Who or Strictly Come Dancing, Radio Times understands what their readers want to find when they blipp their issues, and the team executes it brilliantly, creating blipps that are not only relevant, fun and engaging, but which also consistently produce some of the best results we ever see for a media campaigns. And this latest one for Aardman's Shaun The Sheep film is no different.'
Take a look at three of the magazine's best interactive covers below. Just download the free Blippar app on your moble phone or tablet, then blipp the covers using the app to make the images burst into life on your mobile phone or tablet...
90th anniversary edition, Sep 2013
The blipp hidden beneath the cover of this issue - celebrating the Radio Times' 90th anniversary - featured a short video of the celebrities featured on the front dancing about with each other. Users could also put a photo of themselves on various Radio Times' covers throughout the ages.
Blipp this Radio Times cover to watch the exclusive celebrity video
50th anniversary of Doctor Who November 2013
To celebrate the 50th anniversary of Doctor Who, this issue of the Radio Times featured cover star John Hurt, and blipping it unlocked an exclusive message from current Doctor Matt Smith, plus and images and trailers from upcoming 50th episode. This blipp proved extremely popular, scoring the highest number of interactions from any Immediate Media title.
Blipp this cover to put yourself on the cover of past Radio Times
New Doctor Who season with Peter Capaldi, August 2014
When actor Peter Capaldi joined the cast of Doctor Who, Radio Times ran a large feature on the show and built an extraordinary cover blipp featuring a 3D Tardis, Doctor Who soundtrack music, images and an exclusive trailer from the new series. Read more about this on the Blippar blog.
Blipp this Radio Times cover to watch the exclusive Doctor Who animation
