USAA, a financial services firm focused on serving military members and their families, is piloting an augmented reality application that aims to make car buying easier for its members. The app, which uses our car recognition and AR technology, allows members who are in the market to buy a car to point their mobile device at any vehicle year 2000 or newer and instantly see information like purchase price, cost of insurance and any similar vehicles for sale in the area overlaid on the car.
The USAA app will allow a member to quickly access USAA’s Car Buying Service, including local dealers and loan rates, in addition to providing cost and availability information.
Providing convenient and innovative self-service solutions has always been critical to serving USAA’s members.
“Since 1922, USAA’s goal has been to provide great service through exceptional experiences,” said Chris Cox, chief digital officer at USAA. “We welcome the opportunity to explore a variety of augmented reality use cases that are ultimately meant to make our members’ lives easier and facilitate their financial security.”
The app is being piloted on USAA’s member innovation website, usaalabs.com. Members can login and sign up to participate in the pilot to test the app and provide feedback. The company will then incorporate that feedback into the next phase of the AR app.
“Trends show that consumers are increasingly using digital channels to complete the entire car buying process,” said Heather Pollard, vice president, USAA Auto Experience. “By testing this new augmented reality capability, we hope to transform and enhance our members’ experience by making it as easy as possible for them to access the information they want, when they want it.”
Get in touch to find out how you can harness augmented reality, and read more coverage on USAA’s AR app from DigiDay, Adn News, Forbes, and Pymnts.