Brief
Create buzz and engage audiences with the launch of Transformers: The Last Knight.
Solution
Our Japanese partner agency, BLT Inc, brought Transformers to the streets of Japan. By scanning any car number plate with the Blippar app, film fans turned the car into their own life-size Transformer in augmented reality. They could personalise it and share it with friends through social media.
Results
Huge social buzz with photo-sharing across social media.
