Brief
Build reader loyalty, brand engagement and dwell time for ShortList magazine.
Solution
We teamed up with ShortList to create the world’s first playable front cover for its special interactive gaming issue. As well as the unique cover, readers could scan 20 interactive pages to unlock competitions, polls, virtual try ons, and tap to buy straight from the page.
Results
Most successful interactive magazine on record. Over 47% conversion rate.
