Drive strong and repeat engagement, social sharing, and enhance the perceived value of an advent calendar.


We teamed up with Design Bridge to reinvent Cadbury’s traditional advent calendar. Customers could scan their calendar with the Blippar app to enter a winter wonderland house and unlock a new selfie filter every day throughout advent. The 24 filters immersed users in different festive scenes -- from Cadbury Wispa party glasses to snowball fights, reindeer antlers and elf costumes.


The advent calendar debuted in 2017 as the 4th best-selling advent calendar in the UK.


  • UK

AR launched from

The Drum MOMA Awards 2018 (Best use of Augmented Reality) - Winner

Masterclassing’s Effective Digital Marketing Awards 2018 (Most Effective AR/VR Campaign) - Winner