Brief
Engage customers and drive purchase intent for Scott’s DHA products.
Solution
Encouraging kids to take their vitamins doesn’t have to difficult. Our partnership with Scott’s, a GSK supplement and vitamin brand, turned its bottle into a submarine and then launched an under-the-sea world. Kids could play games to test their logic skills, and parents could learn more about the product range, its benefits, and unlock discount coupons.
Results
29% of users redeemed a coupon
