McDonald’s

Brief

Drive frequency and repeat purchase to McDonald’s restaurants over Christmas.

Solution

We turned McDonald’s tray liners into interactive advent calendars, with new content unlocked every day during the festive period. Customers could scan the liners to unlock games, selfie filters and animations, and enter to instantly win Amazon vouchers.

Results

30,000+ customers scanned on 3 or more different days.

Sector

Location

  • UK

AR launched from