Max Factor


Encourage brand engagement and basket spend with Max Factor’s makeup range


We gave beauty fans a makeup artist in their pocket. Shoppers can scan every Max Factor product (more than 500 products in the entire range) to unlock exclusive and curated content. They can find their perfect shade of lipstick through skintone matching, read peer to peer ratings and reviews, explore the wider collection and view make-up artist tutorial videos.


82% of users clicked through to purchase.



  • UK

AR launched from

The Drum DADI Awards 2017 (Best Consumer Website, App or Campaign) - winner

The Drum Marketing Awards 2017 (Best Mobile Strategy/Campaign of the Year) - winner

The Drum MOMA Awards 2017 (Best Use of 3D/AR/VR) - highly commended