4 must read tech stories -- AR & AI will take us to Mars

AR & AI: pushing the boundaries of space travel
Fast Company

To help space travelers better deal with mishaps that can occur in deep space -- potentially life threatening mishaps -- scientists are combining artificial intelligence with augmented reality interfaces. The system combines a digital representation of a spacecraft, updated in real time, with algorithms that can look ahead to understand what might occur under various conditions. This kind of technology will eventually help take humans to Mars. Read more

5 ways AR benefits the workplace
CMS Wire

Powerful use cases for AR extend beyond commercial. Augmented reality in the workplace is proving beneficial to employers and employees alike, including in product design, onboarding, and engineering. Augmented reality in training, such as health and safety training, also reduces reliance on staff trainers and helps employees quickly access the information they need. Read more

AI is taking the marketing world by storm
The Drum

Mobile was one of the biggest tech revolutions to disrupt marketing -- now, some say it’s artificial intelligence. AI-solutions can track customer behaviour to boost sales, or save marketers hours of time spent completing admin work. Recognition technology in particular is proving to be a crucial marketing tool. For instance, marketers can automatically tag and organise marketing materials using computer vision. Read more

Augmented reality turns live music up a notch
Upload VR

Augmented reality had a part to play at Coachella this year -- the famous annual music festival held in California. Not only did each guest receive an AR-enabled welcome box, Eminem launched his own app to let fans watch his set with animations overlayed in AR. These are just two examples of how augmented reality in music can enhance fan experiences. Read more