November 24, 2016

Blippar in the News - McDonald’s Teams With Blippar And Amazon For A Christmas Campaign

McDonald’s teams with Blippar and Amazon for a Christmas campaign
The Drum

With the aim to celebrate the role McDonald’s plays during Christmas, from “rewarding weary shoppers, excited families and as pre- and post- night out fuel for millions of people”, McDonald’s has partnered with Amazon and Blippar to give what it claims is its “biggest ever Christmas celebration”. What better way to countdown the days ‘til Christmas than an interactive, blippable advent calendar that offers adorable animations and the chance to win daily prizes?! Read more

Blippar launches self-service suite of tools so developers can build their own AR
TechCrunch

Blippar are democratising AR by welcoming developers to tap into their new BlippBuilder Augmented Reality Suite. The suite includes: a drag-and-drop option for those with no coding experience, a JavaScript option, and Blippar’s Computer Vision API. Each of these allow users, ranging from marketers to developers, the chance to attach an AR experience to any real-world object for their own users. Blippar’s CEO, Ambarish Mitra, says “We wanted a full suite of tools, including our computer vision API, before we opened up public access so that developers and marketers would only be held back by the limits of their own imagination.” Read more

See also: The Telegraph, VentureBeat, Marketing Dive & tech.co

Covent Garden transforms into world’s first augmented reality shopping destination this Christmas in partnership with Blippar and Hearst Magazines UK
Hearst

Celebrate the upcoming festival season in the world’s first augmented reality shopping destination - Covent Garden. To help Covent Garden’s shoppers discover the perfect gifts for their loved ones, Hearst Magazines UK, specifically Elle, Cosmopolitan and Esquire, have collaborated with Blippar to create bespoke interactive AR beauty and fashion gift guides unique to the shopping district. Families can also meet Santa in an interactive neighbourhood grotto before embarking on an AR treasure hunt to find and blipp all eight reindeers hidden around Covent Garden, to be entered into a daily competition to win exciting gifts! Read more

See also: ELLE UK, Evening Standard & Esquire

Augmented Reality on Verge of Explosion: Blippar COO
Bloomberg

Virtual and augmented reality is expected to become a $120-billion industry by the year 2020 - and Blippar will be right in the heart of it all. This year, Bloomberg included Blippar on its list of top UK Business Innovators and interviewed Blippar COO, Danny Lopez. Danny discusses how Blippar has enabled the deepening of relationships between brands and consumers, the impact of Pokemon GO on the future of AR and how Blippar offers value and utility, allowing the public to use an everyday object - a smartphone - to enhance their vision. Read more

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