Blippar Turkey wins two Mixx Awards for Pepsi 'Pek Yakinda' mobile augmented reality campaign

Blippar Turkey is thrilled to have been presented with two prizes at the prestigious Mixx Awards Turkey 2014.

The team took home the silver award for their design role in an Augmented Reality campaign for PepsiCo project Pepsi Pek Yakinda, and bronze for their design role in the Mobile Campaigns section for the same campaign. Watch a video of the awards, held this month, here.

Speaking about the win, Pepsi’s Marketing Services Manager Zeynep Izgi said: 'Mobile is one of the most powerful mediums in today's world, so we knew using it in an innovative way was crucial if we were to build a truly 360º Pepsi campaign.

'Blippar was the perfect fit, enabling us to pack exciting and exclusive Pek Yakinda digital content into Pepsi products, which our fans accessed using the mobile phone already sitting in their pocket. Blippar also provided us with powerful real-time user data by monitoring exactly how many people were interacting with the Pepsi Pek Yakinda blipps, where, when, for how long and how frequently. Tracking engagement metrics in this way has enabled us to measure return on investment like never before.'

Speaking about the win, Blippar Turkey CEO Zehra Ohney said: ‘We built a very successful campaign with PepsiCo Turkey, turning their soft drink cans into an interactive media channel, and in 2.5 months the cans were blipped almost 450,000 times. These successful results contributed to our wins at the Mixx Awards, and we’re thrilled to be taking home these two prizes.’

Ohney wrote about the win on her blog. Read her article, in Turkish, here.

Blippar Turkey were also shortlisted for Best Mobile Advertising and Marketing at the Global Mobile Awards (GSMA) for their role in the PepsiCo project, alongside four other companies. The GSMA, which has taken place annually since 1996, is one of the biggest mobile device awards, held since 1996.

Read more about the Blippar Turkey campaign for Pepsi here.