Best articles in 2013

TOP 10 ARTICLES in 2013

Blipp the bowl

Hey Super Bowl Fans, ready for some blipping? 20 million Pepsi cans are blippable across the US.

QR’s Yester Year

Business News Daily recognizes that QR codes are out and blipping is in! In this article they give all the most-know-info on what Blippar is and how businesses can use Blippar to maximise themselves.

Blippar On Windows Phone

This article celebrates the growing market for Windows smart phones and names some key apps available on the device. Blippar is one of the awesome apps that are mentioned.

Mobile is all around this Christmas

Mobile is playing a key role in this year’s Christmas campaigns for retailers. We have launched several major campaigns with brands such as Argos, Miss Selfridge and Accessorize this Christmas to help them drive sales and enhance the consumer shopping experience by offering a new interactive way to engage.

The next big thing in mobile advertising

With mobile marketing quickly becoming a popular way to reach a target, Blippar new features are making it more addictive than ever before.

Driving Traffic

Lauren Johnson acknowledges the key role that AR plays in steering print-to-mobile engagement. She lists Blippar’s work with Meredith as being a testimony to the effectiveness of AR in the publishing industry.

Saying, 'do we need augmented reality?' is like saying 'do we need the internet?'

James Caan claims that augmented realty is no longer the stuff you see in movies but that it actually breathes life into streets, newspapers and packaging. He states that this new medium allows for a ‘wealth of digital information’ from graphics, and video to audio. Watch a preview of the 1st episode of the ‘Business Class’ featuring Blippar with James Caan, which aired on Monday 7th of October 2013.

How to engage with your consumer through packaging?

The innovative packaging is not just about grabbing the shopper’s attention – it’s about steering for deeper engagement and stimulating conversations about brands. The Heinz blippable campaign shows how to excite and encourage consumers through innovative packaging.

Launching new app with enhanced social sharing and improved image recognition time

In September we released a new version of our app with many new features including enhanced social sharing capabilities and a new in-app catalogue.

Blippar, PM and Prince Fly Flag for Great British Tech in US

Blippar was one of a small number of British companies invited to be part of the Great Britain’s trade mission to the US – led by Prince Harry and the British Prime Minister.

BLIPPAR’S TOP BYLINES in 2013

What to expect from AR in 2014

Find out what our CEO Ambarish Mitra has to say about the exciting future of augmented reality and why 2013 was the year of AR Renaissance.

Remove your Blindfold

It’s time for a change this Christmas season. Marketers should remove their blindfolds away from the TV to newer, more engaging, content-rich platforms.

How to Partner with Big Brands

Lisa Hu, our US Vice President, shares her top 5 tips on how start-ups can distinguish themselves from the crowd and secure those crucial big partnerships.

AR Enlightenment

Our VP of Business Development in the US, Lisa Hu, shares some wisdom on how to create a successful AR campaign in 5 simple and easy-to-digest points.

AR – Soon a Part of the Everyday

Read Ambarish Mitra’s ‘four bold predictions for the future of AR’. One of the predictions being that AR has the tremendous potential to not only change but to also become a part of our everyday lives.

Why It's Time To Rebrand 'Augmented Reality'

Find out why Jess Butcher our CMO and co-founder thinks that the term “augmented reality” is potentially damaging the perception and adoption of what's really exciting and how we should be describing the new behaviour we are creating as well as the value it offers consumers.