Expand Diageo’s omnichannel strategy for its “Frontier Works” campaign.
We created a web AR experience for Diageo’s limited edition bourbon bottles. Using their device’s camera, customers scan the QR code attached to their bottle to bring the tattoo-inspired illustrations to life in beautiful animation. They can also learn about the artists behind the designs, see recipes for each of the drinks, and place an order. The experience can also be accessed from billboards and coasters.
A physical bottle turned into a sales channel to expand Diageo’s omnichannel strategy