Making product launches and live events extraordinary using Augmented Reality

Blippar has created the world's first AR product launch event for OnePlus which was delivered in a completely new and immersive format connecting consumers globally with the launch and bringing new massive scale to the event.

Augmented Reality is a completely disruptive engaging and immersive presentation format that replaces the need for traditional physical based events and product launches. Mixing a new digital presentation layer with the users’ actual environment at home or any location, Augmented Reality is the perfect response to the post pandemic difficulties of more conventional product showcases.

We believe AR is the best technology to digitally recreate the visceral experience of a product launch or live event, which can be consumed and enjoyed anywhere and is designed to make the audience participate in the experience. Versus a traditional physical event it offers unlimited scale allowing anyone to interact with the launch event and become part of the story.

Making product launches and live events extraordinary using Augmented Reality
Making product launches and live events extraordinary using Augmented Reality

The Solution:

The Blippar team have between them hundreds of years of expertise in AR and working with clients to create and deliver some of the most exciting AR experiences of the past 10 years. We are delighted to bring this together at this time to recreate extended, life-like product launches through a native App or WebAR on both iOS and Android platforms. Such AR event experiences include support for:

  • Complex 3D animated models
  • Rich features such as timeline animations, ambient lighting, particle effects
  • Overlaid by high-definition videos, audio and sound 
  • Live video
  • Alpha channel video recording and digital avatars
  • Live-participation and social mechanics 
  • Avatar creation and social sharing for all users 
  • Live appreciation icons 
  • Product pricing and e-commerce

Blippar leverages these features to enable the audience to participate and interact with the event in a way that is not possible in a traditional passive offline event.

We have pushed the boundaries of AR mobile tech stacks, cloud and streaming capabilities to allow upto 30 mins long experiences for both live and on-demand post event consumption.

Hundreds of thousands of guests can be invited both electronically or via an interactive hard copy event invitation. By simply scanning a QR code on the invite with a mobile phone camera, invitees are able to access event unique AR previews including rich media visualisations, countdowns and other social mechanisms to build interest and virality upto the launch itself.

Infrastructure Support:

  • 4000 Gbps of assets delivery including Adaptive Streaming - allowing apps to stream the best quality video/audio based on the available bandwidth conditions and adapt the resolution dynamically.
  • Infrastructure scaling to up to 7 million requests/second and to support 1 million concurrent users - 5000+ containers backed by compute instances tuned for high performance cores
  • A full service mesh to allow interconnect services to talk easily with high performance monitoring
  • The content can be distributed via 28 nodes across the world to optimise asset delivery based on the user’s location to reduce latency
  • Service response timed to 50 milliseconds - Highly available infrastructure
Making product launches and live events extraordinary using Augmented Reality
Making product launches and live events extraordinary using Augmented Reality
Making product launches and live events extraordinary using Augmented Reality

Our Studio services:

Blippar’s highly experienced studio team is able to parallel process the whole of the planning and production process, which ordinarily would happen sequentially, reducing the time required for delivery a complex project from months to weeks including: 

  • Creative and UX
  • Prototyping and R&D
  • Pre-production
  • Production
Making product launches and live events extraordinary using Augmented Reality

All this can be delivered across multiple continents, entirely relying on remote collaboration tools and engaging with multiple key stakeholders at a client or an agency.

For further information please contact:

Keith Curtin (USA): keith.curtin@blippar.com
Marco Delvai (EMEA): marco.delvai@blippar.com
ROW: info@blippar.com