June 21, 2018

What’s the best way to publish augmented reality: SDK, AR app or Web AR?

Once you create augmented reality, the question then is where to publish it. There are four different options in the market…

 

Where to publish augmented reality

 

  1. To an existing mobile app via an augmented reality SDK

  2. To an existing AR app

  3. To a standalone white label AR app

  4. To a browser with Web AR

 

We offer solutions for each of these categories. But which one should you use when?

 

 

1: AR SDK

 

Augmented Reality SDKs let you integrate AR into your own apps. Our AR SDK solution is a complete AR toolkit that gives you total control over the content and design and you can publish on both iOS and Android platforms. You can integrate any AR experience imaginable -- whether that’s letting customers see your products in 3D, a virtual try-on, or even a game.

 

When to use an AR SDK

 

  • You already have your own mobile app

  • You have an engaged user base on your app and they are ready to use the AR

  • You want to integrate the entire experience with your own branding

  • You have long-term usage intentions for AR

 

Augmented reality examples - augmented reality in retail - Net a Porter and Blippar

 

Net-a-Porter used an AR SDK to let readers scan to shop straight from their own app

 

2: Existing AR apps

 

You don’t need your own app to publish augmented reality -- you can publish it to an existing AR app, such as the Blippar app. People will simply need to download that app and scan to launch your experience.

 

When to publish to an existing AR app

 

  • You don’t have your own app

  • You do have your own app, but the AR would feel misplaced within it

  • You want to test AR with your audience (or get started with AR) before looking to integrate it into your own app

 

Augmented reality examples - AR app - Coca Cola and Blippar

 

Coca Cola published its AR experience to the Blippar app

 

3: White label AR apps

 

If you don’t have your own mobile app but want to publish augmented reality separately from an existing app, a white label AR app is a good option. This is an app dedicated to housing and launching your AR experience. We can create you one and fully tailor it to your brand, on iOS and Android.

 

Once opened, the app would launch an intro and instructional screen followed by the smartphone’s camera, which is ready to scan and launch your augmented reality experience (see image below).

 

 

When to use a white label AR app

 

  • You don’t have your own app

  • You do have your own app, but the AR would feel misplaced within it

  • You want to integrate the entire experience with your own branding

Augmented reality examples - AR app

This is how your white label AR app could work

 

4: Web AR

 

Web AR is a rich media format that brings augmented reality to all kinds of web-based experiences -- including banner ads, emails, and social media links. It leverages a user’s smartphone or desktop camera to launch augmented reality without the need for a separate app -- users simply have to click or tap.

 

Our Web AR solution (called Augmented Reality Digital Placement = ARDP) can be run across iOS, Android and desktop to bring a range of different experiences to life -- from product visualisations to games.

 

 

When to publish to the web

 

Web AR is a hugely engaging format -- so far our campaigns have delivered up to 30% more engagement and 11x dwell time in comparison to non-ARDP campaigns*. Web AR is the right option for you if...

  • You want to launch a unique and engaging rich media ad campaign

  • You want to use AR to reach and engage new audiences

  • You don’t want the customer to have to download an app

  • You don’t have physical touchpoints to activate

 

To find out more about ARDP and to see examples of campaigns, click here.

 

 

 

Jaguar Land Rover published its AR experience to the web. Users simply had to tap its banner ads to launch the experience.

 

Finally, these solutions aren’t mutually exclusive. You can use any combination to launch your AR campaign -- for instance, you can publish the experience on an app as well as on the web.

 

 

Hopefully this has helped you choose where is best to publish your AR. If you’re just getting started with AR, you can start creating your own experiences with our AR creation tools, or we can build it for you. If you have any questions please get in touch.

 

 

*Comparison of Blippar’s average ARDP results with Google’s Rich Media Benchmark for MPU rich media ads, Nov 2016 - April 2017.

 

Blippar
Blippar

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