London, United Kingdom – 30
January 2020 — Blippar,
the leading Augmented Reality platform, has today named Keith Curtin
as Chief Commercial Officer for the US.
Curtin is widely regarded as one of the
industry’s leading influencers in augmented reality, virtual
reality and mixed reality, and was ranked #1 on Onayltica’s Top 100
Brands & Influencers in Augmented Reality.
He started his AR career at Blippar in 2013
and then led the US commercial business for Zappar in North America
before founding his own consultancy firm, See Digital. Curtin has
consulted with hundreds of Fortune 1000 global brands to help them
develop and execute their first augmented reality and mixed reality
campaigns, including P&G, Coca-Cola, Pepsico, Nestle, Disney,
LVMH, Diageo and Kellogg’s.
He will now be responsible for driving commercial growth in the US for Blippar’s AR creation and publishing platform, Blippbuilder; which enables brands, educators and individuals globally to create and publish their own AR experiences easily and efficiently.
Commenting on his appointment, Curtin said: “Blippar has become a global leader and pioneer in AR that spans across advertising, retail, FMCG, healthcare, education and content creation tools for the next generation of digital engagement. As we gear up for our next phase of growth, I’m thrilled to be returning to the company and look forward to moving our business and the AR ecosystem to the next level.”
Blippar’s CEO, Faisal Galaria, commented: “I’m delighted to welcome Keith back to Blippar. His experience in the AR space is unprecedented. He helped Blippar scale through several early phases of its growth lifecycle and was instrumental in educating global brands about how to use pioneering AR in their campaigns. Blippar remains the pre-eminent brand in the industry and with Keith onboard we are building a truly world-class team to deliver our ambitious growth plans as the market for AR becomes increasingly mature.”
Blippar is a leading technology company that specializes in augmented reality (AR) creation and publishing with no coding skills required. By harnessing the power of its technology and data, Blippar’s mission is to make AR easy to create and accessible for everyone.
Since launching in the UK in 2011, Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Pearson, Burberry, Cadbury, L’Oréal, GSK, Rugby World Cup and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement. To learn more, visit https://www.blippar.com.