The Dr. Pepper 'Halftime Challenge' is a staple of the American college football championship weekend. To amplify sponsorship, we recreated the challenge as an AR game so that fans at home, and in-stadium, could play along for their chance to win prizes.
WORLD-CLASS TEAM OF CREATIVES
Our Studio team can help you leverage the power of AR for your brand. Meet the AR experts, thinkers and makers who can support your campaigns and build your new, digital worlds. With experience navigating projects from entertainment and tourism to CPG, we can help you deliver experiences above and beyond every brief - whatever you want to build, we’ll make it happen. Our expertise includes:
- Increasing user engagement and dwell time
- Driving up conversion rates
- Raising brand awareness
- And delivering on your metrics and KPIs
A COLLECTION OF OUR WORK
College Tuition Giveaway
In the celebration of 14 Hands' partnership with renowned ice hockey team Seattle Kraken, we created an AR campaign that could be launched by scanning a 14 Hands wine can. Users could then try out face filters, discover which wine they might like best, and find out where to purchase it.
Greenstride Virtual Launch
For Timberland, we created an AR-powered shopping experience. As a result of covid, the brand had to cancel their launch event, subsequently calling on Blippar to reimagine the unique, underground setting in AR. Customers were able to interact with the products and click through the experience to purchase.
Cheerios Winter Olympics
Our new AR campaign for General Mills enables Canadian's to digitally Cheer on their Winter Olympic team. All across Canada, specific boxes of General Mills cereals now feature QR codes, enabling fans to submit digital cheers to inspire and motivate the athletes. The AR experiences also feature interactive games and the chance to learn more about Team Canada.
OnePlus Nord LIVE AR Product Launch
We curated the world’s first LIVE AR product launch for OnePlus Nord, which as a result became the “biggest selling phone in its price segment” across Italy, Finland, France and Germany. According to Amazon India, it was the most successful phone launch ever. The content was distributed via 28 nodes across the world, optimising asset delivery based on the user’s location to reduce latency.
Ketchup Recipe Book
This dynamic piece of AR work enabled users to see their Heinz Ketchup bottles come to life. With the bottle in one hand and a phone in the other, they could explore Ketchup inspired recipes and interactive games. The experience was activated simply by scanning the Heinz label on the bottle and from there they were immersed in a new culinary world.
Nine Perfect Strangers
We worked with Hulu to create an AR experience to launch alongside and promote 'Nine Perfect Strangers', the company's new flagship IP property. The campaign allowed users to interact with key elements of the programme, enhancing their understanding of the series and the characters involved.
Coco Pops Adventures
Working with Kelloggs, with a focus on engaging children, we created an AR experience that allowed users to transform their box of Coco Pops into a tropical island. Children were able to unlock games and characters. The experience worked in a browser, with no app download required. Real-time tracking of usage allowed Kellogg’s to redirect marketing across all channels.
KitKat Ocean Salt
Using WebAR, Blippar has helped KitKat launch various new flavours throughout Japan. By activating packs, we enabled users to engage and interact with numerous AR KitKat branded experiences. The Ocean Salt flavour allowed users to enter into a deep sea adventure transporting them deep beneath the ocean surface. By collecting and removing plastic waste, they would learn about plastic waste and the devastating impact this is having on our marine life.
We’ve helped brands and creatives deliver value with AR since 2011
AR CAN WORK FOR YOU
Explore and Learn
Help students visualise and explore learning material like historical buildings and science models.
Connect with readers
Transform static 2D content into immersive 3D stories and experiences.
Use AR to add an aditional layer of content and information to product packaging.
Spectators to Participants
Use AR to merge real and virtual worlds and turn audiences from spectators into participants.
Increased dwell time
Engage audiences and pull them into marketing experiences or wow them with immersive activations.
Use AR product visualisation to deliver the retail experience directly to customers.
Visualise products and let customers try before they buy or even create new virtual stores.
Leverage AR-powered storytelling to share new visual stories or enhance existing campaigns.
Cars and AR
Use AR to create virtual showrooms and race tracks for customers to properly test and explore.
Visualise health information to better diagnose and consult patients.
ANSWERS TO YOUR QUESTIONS
No worries - our team of experts are always on hand to help with any questions.
BEGIN YOUR AR JOURNEY
READY TO GET STARTED?
Get in touch with us via the link below and one of our experts will get back to you as quickly as possible to talk through your vision.