We worked with Kellogg's and The Mix Agency on Pringle's new sports snacking campaign.

AR activations turn products into their own media channel - and this Pringle's experience, built with our tools, is no exception. Using marker technology, shoppers could unlock the immersive Web AR game by scanning their Pringles tube, revealing whether they have been lucky enough to discover the Golden Ball, and win one of 280 instant cash prizes.

Scott Harris, Head of the Blippar Studio, commented, “This project has been a true collaboration and demonstrates how AR can deliver magical connected packaging experiences that surprise and delight consumers.

Using 3D assets, animations and effects we were able to bring Mr Pringle to life in a unique way, whilst delivering instant gratification for consumers. With dynamic content for local markets and seamless integration within the campaign microsite, we were also able to create an engaging and purposeful experience for the Pringles brand.”