Following Niantic’s announcement that 8th Wall is winding down, many creators and agencies are not only considering which AR partner to transition to but also how best to keep their AR projects live and supported. Change can be a hurdle, but it’s also a great moment to streamline your workflow and ensure your projects have a stable, long-term home.
If you’re looking to transition your current campaigns or client portfolios, we’re here to help. This guide walks through the 8th Wall timeline, how to identify which projects to move, and how Blippar can make your migration feel like a step forward rather than just a move.
Understanding the timeline
While there is plenty of time to plan, knowing the key dates helps ensure a smooth transition for your digital assets. Here is the published roadmap for the 8th Wall platform:
- February 28, 2026: New project creation and editing will pause. Think of this as the date to have your final “exports” ready.
- February 2026 – February 2027: Your existing projects remain live in “read-only” mode – they’ll still work for users, but you won’t be able to make changes.
- Post-February 2027: Hosting services will conclude.
Why plan now? By starting your migration early, you avoid the “last-minute rush” and ensure your client experiences remain seamless. It’s all about protecting the great work you’ve already invested in and making sure your analytics and updates stay uninterrupted.
Your migration roadmap: simple & familiar
The good news? Most 8th Wall projects can be migrated with a familiar workflow. In many cases your assets can be reused, and positional data can often be carried across, while interactions typically need reworking in Blippbuilder.
| Experience Type | Best For… | How it Migrates |
| Image-Targeted AR | Packaging, posters, and print. | Simple: Re-upload your targets and assets. |
| Surface / World Tracking | Furniture, products, and world-placements. | Straightforward: Reuse your 3D models and scene layout; rework interactions as needed. |
| Face Filters | Branded lenses and virtual try-ons. | Smooth: Supported via Blippbuilder and our WebAR SDK. |
| AR Microsites | Interactive demos with buttons and UI. | Intuitive: Recreate logic with visual tools. |
Friendly Tip: Don’t worry about your creative assets. Your 3D models (GLB/GLTF), textures, and audio files are yours to keep. They’ll plug right into Blippbuilder or our SDK, so you don’t have to start from a blank canvas.
Why Blippar is a great new home
At Blippar, we’ve spent over a decade helping the AR community grow. We’re not just a replacement; we’re a partner in your long-term success.
- No app, no fuss: Your users still get that instant, browser-based WebAR experience they expect.
- Creative freedom: Use our no-code visual editor to build fast, or dive into Actions & Events for more complex logic.
- Reliability you can trust: We handle the hosting and performance updates so you can stay focused on being creative.
- A proven track record: We’ve supported billions of end-user experiences, with over 2 billion individual users.
8th Wall vs. Blippbuilder + WebAR SDK: Feature match
Wondering how your favourite features carry over? Here’s a quick look:
| 8th Wall Feature | Blippbuilder Equivalent | The Transition |
| Image Targets | Image Tracking | Easy re-upload; high precision. |
| World Tracking (SLAM) | Surface Tracking | Reliable 3D object placement. |
| Face Effects | Face Tracking | Full support for interactive filters. |
| Custom Logic | Actions & Events | Visual scripting that’s easy to learn. |
| Asset Support | GLB / GLTF / Media | Standard formats work perfectly. |
5 Steps to a stress-free migration
Moving your work doesn’t have to be a headache. Here’s a simple five-step path:
- Review: Look at your active 8th Wall projects and decide which to keep.
- Gather: Download your 3D models, textures, and assets.
- Move: Import assets into Blippbuilder or the WebAR SDK.
- Test: Run through experiences on a few devices.
- Go Live: Publish on Blippar’s stable platform.
For developers: Since 8th Wall projects use a .expanse.json file for scene data, you can often map object positions and scales directly into Blippbuilder, saving hours of manual repositioning.
Note: Some 8th Wall capabilities, such as VPS and hand tracking, don’t yet have direct equivalents and will require alternative approaches.
Frequently Asked Questions
Can I reuse my existing 3D assets?
Yes. Your GLB/GLTF models and media files work perfectly in Blippbuilder.
How long will it take to learn Blippbuilder?
If you’ve used 8th Wall, you’ll find Blippbuilder intuitive. Most creators can launch a basic campaign in just a few hours.
Do I need to be a coder?
Not at all. Many successful campaigns are built entirely using our no-code visual tools.
Let’s build the future together
Change is an opportunity to work better. Whether you’re an agency or a brand, Blippbuilder ensures your AR experiences stay accessible and impressive for years to come. Get started with your migration now.
Would you like our team to review one of your current projects and recommend the best migration path, get in touch today.
