Boost

Brief

Inspire children to ‘unleash the winner in themselves’.

Solution

We teamed up with Boost, a GSK energy drinks brand, to bring children in India closer to their sporting heroes. Boost’s product packaging launched cricket lessons led by Indian cricket team captain, Virat Kohli, and former captain, M.S. Dhoni. Kids could submit their best shots to Boost for a chance to meet Virat himself.

Results

High engagement with 3.5 interactions per user

Location

  • India

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