Brands must learn from customer behaviour, not demographic guesswork
Brands are shifting their attention from consumer demographics to behavioural data. Sam Whitehead, from Blippar’s Data and Corporate Strategy Group,…
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Latest posts and news from the world of Blippar
Weekly Mashup 89
These augmented-reality glasses could help the legally blind navigate Mashable Stephen Hicks, a neuroscience and visual prosthetics research fellow at…
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Turn your products ON: Blippar at Vivid Ideas and Remix Sydney
At Blippar we know that turning products, print and other marketing collateral into rich, interactive digital portals makes consumer engagement…
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Weekly Mashup 88
Pizza Hut box turns your phone into a movie projector Mashable A clever Pizza Hut marketing campaign in Hong Kong lets…
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Weekly Mashup 87
Win treats when you take photos of brand logos BBC Bink is a new app aiming to get consumers interacting with brands…
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It really IS magic! Little Mix single Black Magic gets Blippar treatment
Magic by name, magic by nature. At least when British pop group Little Mix gets involved with Blippar… We worked…
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Weekly Mashup 86
The smart bracelet that analyses the most stressful bits of your day Mashable The WellBe bracelet, from the people behind…
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