Cannes Lions: Blippar’s favourite (unofficial) bits of the festival
Cannes Lions, ‘International Festival of Creativity’, is the Oscars of the advertising industry. Every summer, over one hot week in…
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Latest posts and news from the world of Blippar
Weekly Mashup 91
Augmented reality could help surgeons and fire-fighters Independent Scientists at the National Physical Laboratory have developed an application for augmented reality…
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City of London Festival and Blippar rock Square Mile with Street Guitars
As the sun blazes down and summer gets into full swing, we’re delighted to continue forging relations with some of…
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‘AR so soulful you can FEEL it’: One Blippar designer looks to the future
Leon Tyler, Blippar’s Lead Game Designer, says augmented reality designers should step away from using AR as a product gimmick…
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Weekly Mashup 90
Change the colour of your sneakers on demand Shift Sneaker An amalgamation of conductive and reactive textiles with adept fibers, the…
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Brands must learn from customer behaviour, not demographic guesswork
Brands are shifting their attention from consumer demographics to behavioural data. Sam Whitehead, from Blippar’s Data and Corporate Strategy Group,…
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Weekly Mashup 89
These augmented-reality glasses could help the legally blind navigate Mashable Stephen Hicks, a neuroscience and visual prosthetics research fellow at…
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