If you have any comments or questions, please contact Blippar at:
5th Floor West,
1 London Bridge,
London, SE1 9BG, UK
Date of last Revision: 1st February 2018
Thank you for deciding to use Blippar, we are delighted that you are as curious as we are about the world around you!
Blippar is the world's first visual discovery browser, using augmented reality, artificial intelligence and computer vision technology to transform how you connect with the world.
The Blippar App uses the camera on your smartphone, whilst the app is enabled to recognise images through the camera and show on-screen dynamic content on top of what you see 'in the real world' – what’s known as 'augmented reality'.
We use artificial intelligence, computer vision technology and other functionality – including, where you choose to enable it, facial recognition technology – to make this happen. Scanning an item or a person with your mobile device is something we call 'blipping', which launches an augmented reality experience we call a ‘blipp’.
You can find out more about our app and how it works at https://blippar.com/en/resources/faq/
As part of our offering to other businesses, we enable them to offer blipps and augmented reality content via the Blippar App, their own devices and/or web platforms as part of their advertising and marketing campaigns.
At Blippar we are working to build a service which is useful and fun for our users. The Blippar Services covered by this Agreement are constantly evolving as we add new features to improve your experience. We may need to update this Agreement as a result of this and so we would encourage you to regularly review it; the process for us updating it is set out in section 9 below.
Blippar is the collective name for the group of companies whose parent is Blippar.com Ltd (registered in England and Wales, number 07446749). When we refer to ‘’we’’ or ‘’our’’ or ‘’Blippar’’ in this Agreement we are referring to Blippar.com Ltd.
The Blippar Services are intended to be used by those who are 13 and over; if you are not 13 then please do not continue to download or use the Services unless you have the express consent of your parent or guardian. Our facial recognition features and Services that incorporate facial recognition are intended to be used by those who are 16 and over; if you are not 16 then please do not continue to register your facial signature unless you have the express consent of your parent or guardian.
The Blippar App permits you to use the Blippar software application for mobile devices (“Blippar App”) and the Blippar information technology augmented reality and image recognition platform (“Blippar Platform”) that Blippar may make available from time to time from your mobile device (“Device”).
We give you access to some great content! Our Service allows you to view, upload and store content created by us and from third parties including other users (“Blippar Content”). So you can use the Blippar Content, the Services and Platform, Blippar grants you a personal, worldwide, royalty-free, non-assignable, non-exclusive, revocable and non-sublicensable licence to it. This licence is for the sole purpose of letting you use and enjoy the Service consistent with this Agreement, our usage policies and any additional license terms you might receive.
Any software that we give you access to may automatically download and install upgrades, updates or other new features. Your Device settings may allow you to adjust these automatic downloads. You may not copy, modify, distribute, sell or lease any part of the Service nor may you reverse engineer or attempt to extract the source code of that software, unless applicable laws prohibit these restrictions or you have our written permission to do so.
When you use the Blippar App and Services to view Blippar Content you may also be scanning images of what is around you or adding content yourself from other sources (“User Generated Content”). You are submitting this digital User Generated Content to our Platform.
Don’t worry, you retain whatever ownership rights that you had in the User Generated Content but so we can continue to provide you and other users with our Service you grant us a non-exclusive, perpetual, transferable, sub-licensable, royalty-free, non-revocable, worldwide license to copy, host, modify, display, reproduce, edit, publish, create derivative works from, publicly display, distribute and otherwise use the User Generated Content to enable us to operate, develop, make available, promote and improve the Blippar Service and Platform.
We are lucky to be able to make available to you content from lots of different sources including other users, publishers and other third parties (“Third Party Content”). This is what enables us to give you such a great blipping experience! We may review any content that appears on the Services – whether that’s added by you or a third party - and remove without notice any content that we reasonably believe to be in breach of this Agreement and all associated policies e.g., Community Guidelines, however, we are not obliged to do this and so we do not take responsibility for any content that others provide through the Services.
We welcome feedback and if you have comments or want to report an issue relating to Blippar Content, User Generated Content or Third Party Content, including any content that you feel is outside of our Community Guidelines then please email us at email@example.com.
We reserve all intellectual property rights in the Blippar App, the Blippar Services and the Blippar Platform, except for the rights expressly granted in this Agreement and you accept and acknowledge that all intellectual property rights in the Blippar Content belong to Blippar or its licensors.
You may not remove or alter any trademark, logo, copyright or other proprietary notice in or on the Blippar App, Blippar Services, Blippar Platform or any in Blippar Content.
This Agreement does not grant you any right to use the trademarks, service marks, copyright works or logos of Blippar, its licensors or any other third parties.
If you breach this Agreement or otherwise create unacceptable risk or exposure for us, we may immediately terminate this Agreement or cease to provide all or part of the Services to you. In such cases the Agreement will terminate except that Sections 4, 10-20 will survive termination and will continue.
We may terminate this Agreement for any reason by giving you notice. Upon termination, you will no longer be able to use the Blippar App or Services and you must cease such use and also delete all copies of the Blippar App that you have downloaded.
You may not use the Blippar App on any Device that you do not own or control, and you may not distribute or make the Blippar App available over a network where it could be used by multiple devices at the same time.
You may not download the App on a Device that is not legally available in your country of residence.
You may not copy (except as expressly permitted by this Agreement and the usage rules described in Section 8.2), decompile, reverse engineer, disassemble, attempt to derive the source code of, modify or create derivative works of the Blippar App, Blippar Services or any updates or any part thereof, or of any Blippar Content (except to the extent any foregoing restriction is permitted by applicable law).
You acknowledge that the Blippar App contains security technology that limits your usage of the Blippar App to the following applicable usage rules however whether or not the Blippar App is limited by security technology, you agree to use the Blippar App in compliance with the following applicable usage rules:
(a) your use of the Blippar App is conditioned upon your prior acceptance of the terms of this Agreement;
(b) you will be able to store the Blippar App from up to five different Accounts (as defined in the Apple Terms of Service) on certain devices, including the Devices, at a time;
(c) you will be able to store the Blippar App on five authorized devices at any time;
(d) you will not attempt to, or encourage or assist any other person to circumvent or modify any security technology or software that is part of the Service (as defined in the Apple Terms of Service) or used to administer the Usage Rules (as defined in the Apple Terms of Service);
(e) the delivery of the Blippar App does not transfer to you any promotional use rights in the Blippar App or the Blippar Content; and
(f) you shall be able to manually sync the Blippar App from at least one authorized device to devices that have manual sync mode, provided that the Blippar App is associated with an Account (as defined in the Apple Terms of Service) on the primary iTunes authorized device, where the primary iTunes-authorized device is the one that was first synced with the device, or the one that you subsequently designate as primary using iTunes.
We may need to modify this Agreement from time to time. In most circumstances the reasons for these modifications are to reflect changes in our products and services, in the law, to meet regulatory requirements or to reflect new industry guidance and codes of practice.
If we modify the Agreement, we will post a notice on the Blippar website located at https://www.blippar.com, or put a notice within the Blippar App. Your continued use of the Service following notice of the changes to the Agreement, policies, guidelines constitute your acceptance of our amended Agreement, policies or guidelines. You should discontinue to use the Service if you do not agree with the changes.
If the Service infringes or misappropriates, or in our reasonable determination is likely to infringe or misappropriate any third party’s intellectual property rights, then we may, at our sole option and expense:
(a) obtain from the third party the right to continue to use the Service consistent with the rights granted hereunder; or
(b) modify or stop providing the Blippar App or Service to avoid and eliminate such infringement or misappropriation.
We will not be liable for any infringement based on:
(a) modification of the Blippar App by anyone other than us; or
(b) the combination of the Blippar App with other software, items or processes not furnished by us if such infringement would have been avoided by the use of the Software alone; or
(c) any Third Party Content
THE SERVICES AND PLATFORM HAVE BEEN DEVELOPED WITH, AND ARE PROVIDED WITH, REASONABLE CARE AND SKILL. BLIPPAR DOES NOT MAKE ANY OTHER PROMISES OR WARRANTIES ABOUT THE BLIPPAR APP OR ANY BLIPPAR CONTENT AND IN PARTICULAR DOES NOT WARRANT THAT: (I) THE SERVICES WILL PROVIDE UNINTERRUPTED OR ERROR-FREE USE AND THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE; AND (II) THE SERVICES WILL OPERATE FREE FROM LOSS, CORRUPTION, ATTACK, VIRUSES, INTERFERENCE, HACKING, OR OTHER SECURITY INTRUSION. YOU SHALL BE RESPONSIBLE FOR BACKING UP YOUR OWN SYSTEM. BLIPPAR DOES NOT WARRANT THAT THE BLIPPAR CONTENT WILL BE ERROR-FREE, COMPLETE, ACCURATE, AVAILABLE OR UNINTERRUPTED. BLIPPAR EXPRESSLY DISCLAIMS ANY IMPLIED WARRANTIES AS TO MERCHANTABILITY OR FITNESS FOR PURPOSE. EXCEPT AS SET OUT IN SECTION 12 BELOW, OR IN THE EVENT THAT YOU ARE EXERCISING ANY APPLICABLE STATUTORY RIGHT TO REFUND OR COMPENSATION, IN NO CASE SHALL BLIPPAR BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY THE BLIPPAR APP WHERE: (I) THERE IS NO BREACH OF A LEGAL DUTY OF CARE OWED TO YOU BY BLIPPAR; (II) IT IS NOT A REASONABLY FORESEEABLE RESULT OF ANY SUCH BREACH; (III) ANY INCREASE IN LOSS OR DAMAGE RESULTS FROM BREACH BY YOU OF ANY TERM OF THIS AGREEMENT; (IV) IT RESULTS FROM A DECISION BY BLIPPAR, TO SUSPEND OR TERMINATE YOUR ACCESS TO THE BLIPPAR APP OR THE BLIPPAR SERVICE, OR TO TAKE ANY OTHER ACTION DURING THE INVESTIGATION OF A SUSPECTED BREACH OR AS A RESULT OF A BREACH, OF THIS AGREEMENT; (V) IT RELATES TO LOSS OF INCOME, BUSINESS OR PROFITS, OR ANY LOSS OF DATA OR CORRUPTION OF DATA IN CONNECTION WITH YOUR USE OF THE BLIPPAR APP OR THE BLIPPAR SERVICE; OR(VI) THE LOSS OR DAMAGE IS INDIRECT.
Except as set forth in Section 13, Blippar’s aggregate liability under this Agreement will shall be limited to the lower of the sum equal to the data cost of downloading the Blippar App to your Device or £75.
Nothing in this Agreement excludes or limits Blippar’s liability for fraud, fraudulent misrepresentation or for death or personal injury.
We can, at any time, suspend your use of the Blippar App and/or Blippar Services. We will do this if we think it is reasonably necessary because
We will usually give you advance notice of any suspension and tell you why. However, we will not do so if this would compromise our reasonable security measures or it is unlawful to do this. Occasionally, we may not be able to contact you to give you advance notice.
We currently do not charge you for use of the Blippar App but please be aware that your carriers normal rates and fees, such as data charges, will still apply.
Your access to Blippar Content is entirely at our discretion. We have the right to remove or change Blippar Content at any time without notice to you and to determine which Blippar Content you will have access to at any given time. We make no guarantee that Blippar Content will be constantly or consistently available. Blippar has no liability to you for the content of any Third Party Content.
You acknowledge that Blippar Content is for general information purposes only and is not intended to be relied upon for specific advice.
We will have the right to seek injunctive relief to enforce this Agreement or to stop or prevent an infringement of proprietary or other third-party rights.
This Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by and construed in accordance with English law. The Parties hereby agree to submit to the exclusive jurisdiction of the English Courts in respect of all disputes arising out of or in connection with this Agreement.
If the Platform that you download, access and/or use runs on Apple’s iOS operating system:
(a) IP Infringement: you represent and warrant to us that the User Generated Content does not and will not infringe the rights (including the intellectual property rights) of any third party, is not obscene, defamatory, pornographic or otherwise offensive, and shall comply with all applicable laws, rules and regulations. If any claim or allegation is made against us, that the User Generated Content infringes any laws and/or the rights (including, without limitation, the intellectual property rights) of any third party you agree to help us resolve this and also indemnify Blippar from and against all claims or losses that Blippar might suffer as a result of such infringement.
(b) Entire Agreement. This Agreement constitutes the entire agreement between you and us regarding the use of this Blippar App and supersedes any prior or contemporaneous understandings and agreements between you and us related to its subject matter.
(c) Third Party Beneficiaries. Any person who is not a party to this Agreement has no rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to enforce any terms of this Agreement.
(d) Non-Waiver. Our failure to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision.
(e) Severability. The parties agree that each provision of this Agreement is intended to be construed to be enforceable to the fullest extent possible. If any provision or part of a provision of this Agreement is held to be unlawful, void or unenforceable, that provision or part of the provision shall be deemed severable from this Agreement and not affect the validity and enforceability of any remaining provisions.
(f) Assignment. You may not assign your rights under this Agreement to any third party; we may freely assign our rights under this Agreement and the Agreement, including for the purposes of a merger, acquisition, sale of assets, by operation of law or otherwise.
(g) Product Questions, Comments, Claims and Contact Information. We are responsible for addressing any questions, comments or claims relating to the Blippar App and Service and/or your use of the Blippar App and Service, including but not limited to:
If you have any comments or questions, please contact Blippar at:
5th Floor West,
1 London Bridge,
London, SE1 9BG, UK