Blippar in the News: AI Can Make Us More Curious

App That Can Recognize Objects Wants to use AI to Make us More Curious
CNBC

"The wealth of information on the internet has made us less curious about the physical world, the CEO of British start-up Blippar told CNBC, adding that its app is designed to reignite interaction with the world that surrounds us. Blippar founder Ambarish Mitra told CNBC at RISE 2016, a technology conference in Hong Kong, that the company was trying to provide real-time information on everything - from cereal brands and cars to even rapper Snoop Dog." Read More

BofE Turns to Augmented Reality to Showcase New Plastic Fiver
Finextra

"The Bank of England is bidding to give old fashioned cash a sheen of 21st century technological glamour for the unveiling of the new plastic fiver, building a slick new website, YouTube promo video and even a virtual reality app ... The bank has also teamed up with augmented reality outfit Blippar on an app that lets people scan any current BofE note to see the new fiver in the palm of their hands." Read More

Not Augmented, Not Virtual – It’s Mixed Reality That Changes the Game
Tnooz

"Unless you’ve had your head under a rock for the last six months, augmented reality seems to have captured the attention of a number of brands this year as The Next Big Thing. Some brands, such as Monarch, have been playing around with virtual reality for a while, with a direct marketing-to-mobile AR campaign back in 2012. Blippar’s president for global marketing, Omaid Hiwaizi, says that that simple campaign (from a user perspective) alone brought in 7,200 direct bookings, giving the airline an additional £2.2 million in revenue." Read More

Is Blippar the New Force in Advertising?
Content in Motion

"Blippar, an augmented reality and image recognition app, is looking to becoming the Wikipedia for the world around you, said its Asia Pacific business director, Chris Bell. He told Content in Motion at Hong Kong’s 2016 Rise Conference: “Our mission is to make everything in the world Blippable.” The act of blipping is essentially pointing your phones at an object, where users can then unlock a wealth of content related to the object." Read More