Blippar in the News: Pepsi Bets On Packaging

PepsiCo Betting On Packaging to Get an Edge in the Cola Wars?
Economic Times

"Instead of buying pre-rolls or banner ads, PepsiCo is relying on a combination of its bottles and Blippar, a service that links consumers to videos via codes on packaging. Part of the stories about the four real heroes begins on the label, provoking curiosity. A consumer wanting to know more can be taken to a branded video, to be watched when and where he chooses." Read More

DangerKatt to Augment Reality at WonderCon 2016
Fanboy Comics

"Set to debut at WonderCon 2016, DangerKatt will be utilizing Blippbuilder, Blippar’s self publishing tool, to showcase new Augmented Reality content for the print edition of the Bloodworth comic. Fans can download the free Blippar app* to scan (“blipp”) the Bloodworth cover image to unlock exclusive 3D digital content, including links to more DangerKatt comics, a French translation of Bloodworth, a video music trailer, and a “selKie” function that allows fans to take a picture with Agent Bloodworth herself." Read More

Pera Museum Transforms Art Lovers Into Paintings via Blippar App
Daily Sabah

"Pera Museum now features an "Augmented Reality" experience with a brand new interactive digital platform known as Blippar. By placing the faces of visitors into those of characters in four different paintings, the application allows art lovers to see themselves as subjects in art pieces. Guests are welcome to participate in Pera Museum's entertaining event as of April 1, or April Fools' Day." Read More