Smartphone ownership is the fastest growing global technology trend in the world today and with it, has emerged the trend towards ‘second screen’ behaviour where consumers consume traditional media phone, or tablet in hand.  Blippar™ is the first image-recognition platform for smart devices targeted specifically at second screen consumer engagement with traditional media and branded communication.  Through one free application on a consumer's device, blippar™ opens up the camera mode and becomes a single lens through which brands and branded ‘push’ messaging in the real world can be converted into instantaneous, proactively ‘pulled’ digital experiences.

 

Possible real world ‘markers’ include:  Press articles and adverts, billboards, logos, product packaging, retail signage, or even a physical building or landmark. 

Digital reactions might include:  A mobile augmented reality overlay (offering further content or an interactive on-phone screen experience), a web link or m-commerce link, location-based direction to the nearest ‘x’, a digital hijack or graffiti, gaming and 'hidden clues' or couponing and direct-response sales promotions.  Put simply, whatever a phone is capable of doing, blippar™ can trigger, with social-seeding mechanics coming as default to enable the the user to instantaneously share with friends what they’re doing.

 

Blippar™’s one-platform approach means that the cumulative promotion of blippar™ functionality by multiple brand partnerships is building a sizeable, active audience of its own:  a new audience for brands to target via the in-app catalogue.  Blippar™ technology consists of the fastest markerless image recognition and the ‘stickiest’ recognition tracking available anywhere in the world right now = an instantaneous, seamless and futuristic experience for customers today.  The platform supports iOS and Android and has all social-media plug-ins built in as default. 

 

If you are a brand or media owner and would like to talk to us about converting your physical assets into instantly interactive ‘blipps’ – please contact us info@blippar.com.  If you have a press enquiry, please contact press@blippar.com

 

Please ensure you provide us with as much information as you can with regards to what you want to recognise, and what you’d ideally like to trigger (‘before’ and ‘after’ sketches if you wish!), including full details with regards to campaign size, # of formats (e.g. press, outdoor or on-pack variants), launch dates and timings, geographical scope and design requirements. (Note:  Blippar is happy to do as much or as little of the design as required and frequently works with creative agencies on scope, format requirements and creative-direction).