The new Wrigleyís ĎSweet to Sourí 5 Gum is the latest product to hit the streets.
The cool 5 Gum advert will be running across the UK promoting the new range utilising the Blippar platform. 5 Gum will create a list of 'must have' items that will appeal to the target audience. Consumers 'blipp' their pack using Blippar to gain access to the ĎWhatís Nextí list. Once on the promotional platform, users have the chance to win ĎWhatís Nextí prizes from the worlds of fashion, art, music, gaming and film. To drive repeat sales, prizes featured on the ĎWhatís Nextí List will change on a regular basis.