The new Wrigley�s �Sweet to Sour� 5 Gum is the latest product to hit the streets. The cool 5 Gum advert will be running across the UK promoting the new range utilising the Blippar platform. 5 Gum will create a list of 'must have' items that will appeal to the target audience. Consumers 'blipp' their pack using Blippar to gain access to the �What�s Next� list. Once on the promotional platform, users have the chance to win �What�s Next� prizes from the worlds of fashion, art, music, gaming and film. To drive repeat sales, prizes featured on the �What�s Next� List will change on a regular basis.