Domino’s Pizza launched a six-sheet poster campaign using Blippar to bring its latest 555 pizza deal to life. Over 6,000 sites across the country used the Blippar app to create the AR experience. Users could download deals for their nearest Domino’s store, get the Domino’s mobile ordering app, become a Facebook fan and view their local menu, just by looking at one of the posters through Blippar.