Blippar teamed up with music brand Now to create an interactive blipp for - Now That's What I Call Music 80. The blipp includes a tracklist and track samples from Now 80, videos from David Guetta and Professor Green, the opportunity to rate your favourite track on Facebook, as well as the chance to enter a prize draw with 80 prizes on offer. The content launches from any Now 80 logo - whether it's on the CD cover, a poster, in-store, an ad, a computer screen or a printout. Prizes include a personalised gold Now Disc, signed iPads, iPod nanos and Spotify Premium subscriptions, as well as iTunes vouchers and downloads.